 Hard
rocking; forward moving; the Fender version
of “Die Hard.” This
documentary is our version of creating a
Stratocaster.
More MTV than The Teaching Channel but
with the effect of both. There won’t
be one moment without background music,
recognizable and popular, all songs that
use Stratocaster as the lead instrument.
The Narration will hardly be stuffy and
lecturing. A comparison to a modern
day Monty Python will be inevitable as the
narrator (to be determined) will speak in
modern phrases and self effacing style.
If the subject matter seems a bit slow,
the Narrator will point it out in a humorous
manner. The dialogue will be engaging,
witty and hip. And always, always
interesting.
The style of video will be fast moving,
a series of images and interviews, flowing
together to make a point. Fantasy
elements in combination with humor will
be used when appropriate. Did you
know that the finest Stratocasters from
the famed Fender Custom Shop are actually
made by rapping elves between midnight and
five? We have security camera proof.
But for those purists, we will also feature
Master Craftsman John English designing
and creating a custom Strat in a music video
montage.
Yes, we are striving for commerciality
on this project (which is why we continually
cringe at the word “documentary.”)
Aside from being capitalists, we know that
lectures are boring except to those hard
core fans. Our intention is not just
to attract the gear-heads who already know
everything there is to know about guitars.
We want to appeal to the broader and border
market, the people who have a basic knowledge
of music (read: they can hum “Stairway
to Heaven”) and who would normally
stay away from anything that hinted of “documentary.”
The presentation, humor, famous name interviews
and popular music will intrigue them, engage
them and make them want to add this to their
DVD library.
And to the subject of interviews, we aren’t
just looking for popular artists of music.
True, we have set our sights on John Mayer,
Eric Clapton, Jimmy Page, and many others.
But the Strat is so much a part of our culture
that there isn’t one person who hasn’t
been touched by it. Stephen Collins
(actor on “Seventh Heaven”)
for example. Chip Chalmers, (director
of “Melrose Place”). Peter
Reckell (“Days of our Lives”
soap star), Gary Dourdan (star of “CSI”
and the upcoming “Jimi Hendrix”
movie). Even personalities such as
former President Bill Clinton would have
something to say about this instrument.
It is our intention to seek out these people,
both popular and benign, and get their take
on the evolution of this amazing guitar.
In many cases, the result will be as surprising
as Richard Nixon’s “Sock it
to me” on Laugh-In. In fact,
if Richard Nixon were alive….
Well, you get the idea. Presidential
Candidate John Kerry would have something
to say about the Stratocaster. He
owned a Fender Jazz Bass when in his teen
garage band “The Electras.”
Then again, who doesn’t have something
to say about the Stratocaster?
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